Strong growth of organic fruiting vegetables grown under glass
Hot on the heels of organic field-grown vegetables, Belgian endive, top fruit and soft fruit, we are now seeing strong growth in organic fruiting vegetables. Up to now, BelOrta’s organic department has chiefly focused on supplying field-grown vegetables such as leeks, cauliflowers and cabbage varieties. In addition, organic Belgian endive, top fruit and soft fruit have seen strong growth over the past few years. However, the offering of organic fruiting vegetables grown under glass was very modest, both in terms of volume and in terms of range.
Over the past two years, however, there has been a significant shift in the range of organic vegetables grown under glass. The range has increased dramatically, thanks to the conversion of a number of existing fruiting vegetable growers and the arrival of new organic growers.
In 2017, around 9 ha of organic vegetables will be grown under glass. 95% of this acreage is taken up with fruiting vegetables: cucumbers, courgette, tomato, sweet pepper, etc., with the remainder being used for leaf vegetables and cauliflowers.
The new group of fruiting vegetables will be marketed through a number of different domestic and export customers. These vegetables offer a welcome and logical enhancement to the BelOrta range.
Would you like more information?
Please phone our colleagues in the organic department on 0032 (0)15 565 435.
For the past 2-3 years, Belgian families have been buying more organic vegetables and fruit.
What lies behind this strong growth?
- An increasing number of retailers are giving organic products a more prominent place in their shops. This means that products are more likely to end up in customers’ trolleys.
- The organic range has expanded greatly. For some products, there is only an organic version being offered.
- Various different retailers are putting together long-term strategies in which the growth of organics plays a prominent role, and which set out highly specific growth figures.