First container with BelOrta Conference pears of new season arrived in China

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First container with BelOrta Conference pears of new season arrived in China

Borgloon, 26 October 2021 - This week, the first container with BelOrta Conference pears of the new season arrived in China. For the third year in a row, the cooperative exports Conference pears to the Chinese mainland.

The first container with freshly harvested Conference pears arrived in the port of Shanghai this week. The arrival marks the start of the third campaign with BelOrta Conference pears in China. In order to promote the Conference pear, BelOrta, in collaboration with partner Goodfarmer, will organise tastings in retail stores.

BelOrta first collaborated with Goodfarmer in 2018 to introduce the BelOrta Conference pear in China. By combining Goodfarmer's market knowledge with BelOrta's product expertise, BelOrta aims to make its Conference pear a must-have in Chinese supermarkets. Since the partnership started in 2018, the exported volume of conference pears has been increasing year by year.

Conference pears add variety and flavour to Chinese fresh produce section

The Conference pear differs from local Chinese pears in terms of colour and shape. Nevertheless, once tried, Chinese consumers show a great liking for the taste and texture of these pears.

“As opposed to Asian pears, the Conference pear has it’s unique distinctive elegant shape. Moreover, it can be eaten both hard and crispy or soft and sweet,” explains Laurent De Smedt, Head of Division pome fruit at BelOrta. “And since Conference pears will be available in China from October to February, they are the perfect addition to the Chinese pear season.”