History - BelOrta

1905

1905 - The Syndicate of Horticultural Growers of Leuven Foundation [Stichting Syndicaat der Moeskwekers van Leuven]

Coöbra

1942

1942 - Tongeren Auction Cooperative Foundation [Stichting Samenwerkende vennootschap Veiling Tongeren]

Veiling Borgloon

1950

1950 - Founding of the Central Horticultural Auction of Leuven [Centrale Tuinbouwveiling van Leuven] with a branch in Heverlee

Coöbra

1950

1950 - Founding of the Horticultural Auction In Mechelen [Mechelse Tuinbouw Veiling] (MTV) in Sint-Katelijne-Waver

Mechelse veilingen

1954

1954 - Founding of the Borgloon subdivision of the Tongeren Auction

Veiling Borgloon

1959

1959 - Founding of the Brussels Horticultural Auction in Zellik and the Central Brabant Auction in Kortenberg

Coöbra

1960

1960 - Founding of the Horticultural Auction Kampenhout (TVK)

Coöbra

1963

1963 - Founding of the Centre for Greenhouse Vegetables [Centrale voor Glasgroenten] (CVG), right next to the MTV. The two auctions stood side by side for more than thirty years.

Mechelse veilingen

1967

1967 - All Tongeren Auction operations will be transferred to Borgloon

Veiling Borgloon

1974

1974 - Merger between Borgloon Auction and Visé Auction

Veiling Borgloon

1982

1982 - The Central Horticultural Auction Leuven, the Horticultural Auction of Brussels and the Middle Brabant Auction will be merging to become the Brabant Horticultural Auction

Coöbra

1989

1989 - The Brabant Horticultural Auction and the Kampenhout Horticultural Auction will be merging to become the BRAVA

Coöbra

1994

1994 - Merger of the Auctions in Mechlin [Vennootschap Mechelse Veilingen] (VMV)

Mechelse veilingen

The two vegetable auctions in Sint-Katelijne – the Centre for Greenhouse Vegetable (CVG) and the Horticultural Auctions in Mechlin (MTV) – merge to become the Auctions in Mechlin Company (VMV). VMV expanded to become the largest vegetable auction in Europe and mainly trades in tomatoes, lettuce, red peppers and cucumbers.

1999

1999 - Greenpartners will be established in Sint-Katelijne-Waver

Coöbra

The Greenpartners range of produce mainly comprises tomatoes and other greenhouse vegetables.

2009

2009 - Borgloon Auction will be taking over Les Vergers de Fernelmont

Veiling Borgloon

Borgloon Auction is set to grow even more as an auction for Belgian strawberries, berries, apples and pears.

2011

2011 - BRAVA and Greenpartners merge to become Coöbra.

Coöbra

This merger between auctions grew to become the largest chicory auction in Belgium, while also trading tomatoes, pears and strawberries.

2013

2013 - Merger of Malines Auctions and Coöbra to become BelOrta

BelOrta

‘Bel’ refers to Belgian and the local roots that the market gardeners have, but it also refers to ‘belle’, that familiar French word for ‘beautiful’. ‘Orta’ stands for horticulture, the cultivation of fruit and vegetables. The ‘O’ in the middle of the logo symbolises the cooperation between the two auctions, the merging of know-how.

2014

2014 - The joining of Borgloon Auction to become BelOrta

BelOrta

BelOrta is now represented in the principle horticultural regions of our country and can offer its customers a one stop shop for fruit and vegetables.

2016

2016 - Enhancing the range of fruit

As the summer of 2016 drew to a close, it became known that BelOrta would be taking over the marketing of the fruit from those Haspengouw Auction growers that would be making the transition.

It was agreed between both boards that Haspengouw Auction growers who wished to make the transition would be offered the opportunity, an offer that around three quarters of the growers from Haspengouw Auction simply could not refuse.

Thanks to this collaboration, BelOrta can expand its fruit family and we hope that we will be in a stronger position in the seasons to come. Also, the club varieties, Kanzi®, Migo® and Greenstar® will be part of BelOrta portfolio.

BelOrta fruit and vegetables, refreshingly pleasant

BelOrta: it stands for fruit and vegetables from around the corner. After all, they come freshly plucked from growers close to home. What’s more, BelOrta offers you an exceptionally wide selection, always and everywhere.

BelOrta is and always will be a real cooperative from, for and by the member growers. We work closely together with one aim in mind: offering you top-quality fruit and vegetables every single day. We feel closely involved every step of the way, and so we can offer 100% transparency. You can rely on us.

BelOrta may well be on our doorstep, but we’re prepared to go that extra mile for the very best quality. In everything we do, commitment and sustainability are our priority.

Above all, BelOrta adds flavour to every day with its fruit and vegetables. Healthy, fresh and above all scrumptious. It’s how we bring pure pleasure right into your home. Or how we turn every meal, big or small, into a feel-good moment.